L. Stern & Associates, Inc.

Just some real quick thoughts. 1. Overall, really mediocre.  I think the agencies are just trying too hard to be super creative and missing the point.  Keep it simple.  Focus on the brand. 2. Best ad was the Doritos ad way at the beginning with the pregnant woman and the fetus/baby (because this has become a political issue) eventually busting out to ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

The other night, I noticed there was a TV special featuring what was dubbed as the 50 best Super Bowl commercials ever. So I figured I would watch and then select my five favorite ads. My criteria: I had to remember the ad beforehand. If I did not remember it, it was out. After all, it was not memorable. The ad had to support the brand. Was it breakthrough or really creative or clever without being stupid? It had to make me feel something or laugh.

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

Here is how most businesses buy advertising. This is true for print, broadcast and digital advertising, as well as direct mail coupon books.

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.