Just some real quick thoughts.

1. Overall, really mediocre.  I think the agencies are just trying too hard to be super creative and missing the point.  Keep it simple.  Focus on the brand.

2. Best ad was the Doritos ad way at the beginning with the pregnant woman and the fetus/baby (because this has become a political issue) eventually busting out to grab the Doritos.  Absolutely hilarious.  And you know from the start it was a Doritos ad.

3. Second place: Budweiser “Not Backing Down.”  I like the “in your face” approach.  And again, you knew from the start whose ad it was.

4. Third place – WeatherTech.  Kept it simple.  Straightforward message.  They got the “American” theme in without hitting you over the head.

5. Honorable mention – Honda.  Singing sheep are kind of stupid, but they get points for using Queen’s “Somebody to Love.”

6. Worst ad – Snickers.  The people that brought us Betty White and even last year Steve Buscemi muttering “Marcia, Marcia, Marcia” (or was it “Marsha, Marsha, Marsha?”).  This year with the Marilyn Monroe setting.  Is there anybody that didn’t know it was a guy from the start?  That commercial was more predictable than Ross and Rachel getting back together in the Friends finale.

7. Dishonorable mention – Skittles.  Just dumb.

8. The Budweiser Helen Mirren ad – Nice message, but does she really represent the demographic being targeted?

9. Heinz “Wiener Stampede” ad.  Great music (“Without You” by Harry Nilsson) and cute concept.  But like last year, you don’t put ketchup on a hot dog.