Making a Healthcare Tech Company “Agile”


Optimal Care Software (initially), a company that helps hospitals reduce costs and improve labor productivity.


Optimal Care Software had concerns with its branding and positioning, both strategically and tactically. It wanted to rebrand itself, perhaps even to the extent of changing its name.


Working closely with management, L. Stern & Associates:

Conducted qualitative research to uncover target market purchase decision drivers, and perceptions of the company on an absolute basis and relative to the competition

Simultaneously conducted research to ascertain acceptability of certain words for name and tagline

Developed recommendations for name, tagline and positioning statement

Developed a new logo, upon adoption of the new name, tagline and positioning statement

Designed and wrote a new Website

Created direct mail pieces and displays for a key industry trade show


A new name: Agile Healthcare

A new tagline: Predictive Analytics: the Power of Knowing

A new positioning statement

A new logo, as well as Graphics Standards

A new Website, and materials for the trade show, all with uniform branding

“L. Stern & Associates did a great job – strategically and tactically. Their research led to a compelling name and tagline which resonate with our target market. Everything they created for us – from the logo to the Website – is extremely professional, and we are very proud of all of it. We would absolutely recommend them.”

Scott Duncan

President, Agile Healthcare

For more information on how L. Stern & Associates can mean more business for you,
call us at 847/205-1936, or e-mail us at