The Four Questions of Hospital Positioning

Let’s Play 20 (Marketing) Questions

Believe it or Not, Radio is Still an Effective Direct Response Mechanism

Using Direct Response to Enhance Your Trade Show Efforts

If You Build it, They Won’t Necessarily Come: The Case for Customer Relationship Management in Healthcare

Implementing a “Customer-Centric” Nurse Recruitment Program

How Customer Relationship Management Can Help Your Hospital Improve Its Bottom Line and Achieve Its Mission