L. Stern & Associates, Inc.

Market research is incredibly important for any organization…large or small.  But so many people do market research wrong, whether it is large companies spending hundreds of thousands of dollars or small businesses conducting no-cost or low-cost online research.  Then the market research becomes useless.  So here are some simple rules to follow. 1. Know what you want to get out ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

First of all, the headline has nothing to do with Pete Carroll’s bizarre play call at the end of the game that most likely cost the Seahawks the Super Bowl.  But after watching and being thoroughly underwhelmed by almost all of the more than 50 ads I saw, and constantly writing dumb in my notes, Dumb and Dumber is the ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

I like to poke fun at the Kellogg people (Northwestern’s B-school, not the cereal), given that I’m a University of Chicago Booth guy.  In reality, the rivalry is friendly, and so it wasn’t surprising that Kellogg prof Tim Calkins came to Booth to talk about evaluating Super Bowl ads.  What was surprising was that it was a Northwestern guy - and ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.