Making a Healthcare Tech Company “Agile”

Client:

Optimal Care Software (initially), a company that helps hospitals reduce costs and improve labor productivity.

Situation:

Optimal Care Software had concerns with its branding and positioning, both strategically and tactically. It wanted to rebrand itself, perhaps even to the extent of changing its name.

Solution:

Working closely with management, L. Stern & Associates:

• Conducted qualitative research to uncover target market purchase decision drivers, and perceptions of the company on an absolute basis and relative to the competition

• Simultaneously conducted research to ascertain acceptability of certain words for name and tagline

• Developed recommendations for name, tagline and positioning statement

• Developed a new logo, upon adoption of the new name, tagline and positioning statement

• Designed and wrote a new Website

• Created direct mail pieces and displays for a key industry trade show

Results:

• A new name: Agile Healthcare

• A new tagline: Predictive Analytics: the Power of Knowing

• A new positioning statement

• A new logo, as well as Graphics Standards

• A new Website, and materials for the trade show, all with uniform branding

“L. Stern & Associates did a great job – strategically and tactically. Their research led to a compelling name and tagline which resonate with our target market. Everything they created for us – from the logo to the Website – is extremely professional, and we are very proud of all of it. We would absolutely recommend them.”

Scott Duncan

President, Agile Healthcare

For more information on how L. Stern & Associates can mean more business for you,
call us at 847/205-1936, or e-mail us at info@lsternmktg.com