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L. Stern & Associates, Inc.

L. Stern & Associates, Inc.

Marketing that means business

You are here : L. Stern & Associates, Inc. » Archives for February 2015

Eight Rules for Market Research

Posted On 24 Feb 2015 By Les. Under: Uncategorized.
Eight Rules for Market Research Market research is incredibly important for any organization…large or small.  But so many people do market research wrong, whether it is large companies spending hundreds of thousands of dollars or small businesses conducting no-cost or low-cost online research.  Then the market research becomes useless.  So here are some simple rules to follow. 1. Know what you want to get out ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

Dumb and Dumber…And Other Super Bowl Ad Musings

Posted On 03 Feb 2015 By Les. Under: Uncategorized.
Dumb and Dumber…And Other Super Bowl Ad Musings First of all, the headline has nothing to do with Pete Carroll’s bizarre play call at the end of the game that most likely cost the Seahawks the Super Bowl.  But after watching and being thoroughly underwhelmed by almost all of the more than 50 ads I saw, and constantly writing dumb in my notes, Dumb and Dumber is the ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

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